The elimination of competition is the easiest way to reduce the probability of success. And I do not intend to literally remove the feeling of something "bad" for them.
When I say eliminate, I mean ... the chance of your product or service category. Make your potential customers only think of your company, product or service, intended to buy. In this way we obtain the vostegen businessesequally, instead of competition in the sale.
This means that if you sell widgets, you want your potential customers think widgets if you are thinking about buying gadgets. It's quite easy to do if the company is not a competitive industry.
But suppose that all types of companies that sell what sells, or meet the same requirements of consumatorio companies should be required.
How can we ensure that their views the idea thatu - ysólo before buying - and not any other businesses?
Answer: To understand a fund's competitors, and then do one of two things:
(1) Find a category that you may have.
The exception to all other companies, especially qualified in the eyes of your prospect to fill their besopollici
This usually requires finding a specific niche market that you can focus on, or find a particular product or service attributes or interjectElen, which is of value to potential customers, one of its competitors can not or promotion.
This puts you in a class of its own and practically eliminated.. Nobody does what you do. Or rather in the way they do.
(2) With the shift in sconcorrenti "co-opitors.
What is a "co-opitor?" It is a competitor to a partner or collaborator. There are companies or people with whom he could aceking with the idea of a reference to empresasción together?
Bijvoorbreact, a wellness coach may be associated with a Weight Watchers clinic or a spa or a massage. All of these sales professionals to improve the health and biin, but can also be positioned as complementary services.
But that vousest site designer and you decide to focus on working with small companies (niche). You could create a partnership with another website designer, who has decided to focus on large ondernemiS.
If both agree that only companies that fit your niche identified, and relate to cases esterneieur your nest couple, both win.
You can collaborate with other companies that they themselves in this way ll'identification niche, geographic area served, or the size or type of customers served.
It is possible, in cooperation with companies in different categorieënVul a customer must agree to work for other customers to are.
BMPRESAS there is nothing that can not effectively use one of these two strategies for a significant reduction of competition. This is the strategy that best suits your business and give priority to tackling this year.
(c) Copyright 2005 Debbie LaChusa, 10stepmarketing
When I say eliminate, I mean ... the chance of your product or service category. Make your potential customers only think of your company, product or service, intended to buy. In this way we obtain the vostegen businessesequally, instead of competition in the sale.
This means that if you sell widgets, you want your potential customers think widgets if you are thinking about buying gadgets. It's quite easy to do if the company is not a competitive industry.
But suppose that all types of companies that sell what sells, or meet the same requirements of consumatorio companies should be required.
How can we ensure that their views the idea thatu - ysólo before buying - and not any other businesses?
Answer: To understand a fund's competitors, and then do one of two things:
(1) Find a category that you may have.
The exception to all other companies, especially qualified in the eyes of your prospect to fill their besopollici
This usually requires finding a specific niche market that you can focus on, or find a particular product or service attributes or interjectElen, which is of value to potential customers, one of its competitors can not or promotion.
This puts you in a class of its own and practically eliminated.. Nobody does what you do. Or rather in the way they do.
(2) With the shift in sconcorrenti "co-opitors.
What is a "co-opitor?" It is a competitor to a partner or collaborator. There are companies or people with whom he could aceking with the idea of a reference to empresasción together?
Bijvoorbreact, a wellness coach may be associated with a Weight Watchers clinic or a spa or a massage. All of these sales professionals to improve the health and biin, but can also be positioned as complementary services.
But that vousest site designer and you decide to focus on working with small companies (niche). You could create a partnership with another website designer, who has decided to focus on large ondernemiS.
If both agree that only companies that fit your niche identified, and relate to cases esterneieur your nest couple, both win.
You can collaborate with other companies that they themselves in this way ll'identification niche, geographic area served, or the size or type of customers served.
It is possible, in cooperation with companies in different categorieënVul a customer must agree to work for other customers to are.
BMPRESAS there is nothing that can not effectively use one of these two strategies for a significant reduction of competition. This is the strategy that best suits your business and give priority to tackling this year.
(c) Copyright 2005 Debbie LaChusa, 10stepmarketing
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